HeForShe Arts Week is an international movement, which is taking place today in New York, London, Barcelona, etc. In March 2018 it was conducted in Kyiv for the first time ever.

What does the client need it for?

For UN Women it was important to find a professional partner who understands the culture context in Ukraine in order to implement the project.

What did we do?

Came up with the concept and the arts week program. Developed the visual style. We organized a presentation at the National Art Museum, organized a lecture by art historian Diana Klochko on the women in the history of art. Highlighted on March 8 shopping mall Gulliver, pedestrian bridge and the National Art Museum. We have invented the installation together with the artist Alevtina Kakhidze that presented a test about gender in an artistic way and attracted thousands of people.

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