Invogue#art, Odesa Launch and Curation of a Corporate Contemporary Art Gallery

Port of Culture turned a fashion brand into one of Odesa's leading cultural venues. Over two years: 20+ exhibitions, 100+ events, and a platform for internationally recognised artists including Zhanna Kadyrova, Maria Kulikovska, Mykhail Reva. The gallery became an official venue for the Odesa Biennale of Contemporary Art.

Before the gallery launched, media coverage of Invogue was paid-only — the brand was perceived as purely commercial. Within two years, it gained 11 million mentions on Google.

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